How to Fix: Incorrect identifier_exists: 'no' on Branded Products
Marked as identifier_exists: 'no' despite having a major commercial brand.
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Instant test for Incorrect identifier_exists: 'no' on Branded Products
Issue Root Cause and Repercussions
Merchants often bulk-set identifier_exists=no to silence GMC warnings, which Google's automated crawlers detect and penalize.
Google flags this as intentional policy circumvention, leading to item disapprovals and potential merchant account suspension.
Step-by-Step Resolution Guide
Export your current raw product catalog from your e-commerce store (Shopify Admin > Products > Export or WooCommerce feed plugin).
Remove `identifier_exists: no` and provide the manufacturer-assigned GTIN barcode and Brand.
Removes false 'identifier_exists: no' and resets identifier_exists to 'yes'.
Have a full product feed with this error?
Upload your CSV or XML feed to auto-clean all affected SKUs at once.
Related Google Merchant Center Errors
All 16 RulesInvalid GTIN Check Digit (Mod-10)
The GTIN (UPC, EAN, or ISBN) failed the GS1 Mod-10 check digit algorithm.
Missing GTIN Barcode
Product has a brand or MPN, but no GTIN barcode is provided.
Sale Price Greater Than or Equal to Regular Price
The sale_price value is equal to or higher than the regular price.
Missing or Inaccessible Image Link
Missing image_link or URL is not a valid HTTP/HTTPS link.